Consumers' Attitude Towards Sustainable Apparel Base on Gender, Generations, Knowledge, and Price
Abstract
The study was conducted to measure the consumers' attitudes towards sustainable apparel based on the gender and generations of the respondents, the knowledge on sustainable apparel, and the price of sustainable apparel. The data was collected through the response from questionnaire distributed in various locations to various respondents. The finding of this study conveys there is a relationship between consumers' attitudes towards sustainable apparel base on the knowledge and the price of sustainable apparel; in addition, different gender and generations affect the consumers' attitude towards sustainable apparel.
The study was conducted to measure the consumers' attitudes towards sustainable apparel based on the gender and generations of the respondents, the knowledge on sustainable apparel, and the price of sustainable apparel. The data was collected through the response from questionnaire distributed in various locations to various respondents. The finding of this study conveys there is a relationship between consumers' attitudes towards sustainable apparel base on the knowledge and the price of sustainable apparel; in addition, different gender and generations affect the consumers' attitude towards sustainable apparel.